Success Stories
Five examples of results achieved for clients
One minute to save the world
The problem with inventing an amazing product is that there’s so much to say, the message gets lost. When the CEO of a technology start-up was invited to Davos, he was given just one minute to present his energy-saving device. It took time to prepare his one-minute pitch. But the effect was to transform his invention from ‘worthy’ to ‘world-saving’.
Result: recognition as a Technology Pioneer at the World Economic Forum.
Media turn-off
A food business was about to be named and shamed by the Food Standards Agency for giving incorrect information about the fat content on its product labels. They were preparing for the worst kind of media attention, and wondering how they could defend accusations of lying to consumers. I helped them demonstrate that the labelling was not a deliberate attempt to mislead.
Result: zero media attention.
The big picture
A cartoon production company was seeking a £5 million investment in their next feature at a global industry event. The CEO had 20 minutes to pitch it to the world’s film companies. He had a good idea: I helped him turn it into a great idea by showing how it would transform the industry.
Result: competing offers to fund the film.
Cut-throat charity
As any charity CEO knows, the Third Sector is as tough as any business, with more and more rivals competing for funding. So you have to be more engaging than other charities serving the same sector. The opportunity arose for a charity client to appear on a major TV show. I helped them prepare their message to get across their point of competitive difference from a much larger and more famous charity appearing earlier on the same show.
Result: more traffic to the client’s website in one day than in the whole of the previous year.
The going got tough, so the tough got tougher
When the bottom drops out of the property market, property advisers are hard-pressed to defend fees. Competitive pitches become even more competitive. Working with the partners of a property firm, I converted their new business pitch strategy from firm-centred to client-centred.
Result: their conversion rate increased from 50 to 80 per cent, with no need for fee-slashing.
