One minute to save the world.
The problem with inventing an amazing product is that there's so much to say about it, the message is lost in the detail. When the CEO of a technology start-up was invited to Davos, he was given just one minute to present his energy-saving device. It took time to prepare his one-minute pitch. But the effect was to transform his invention from 'worthy' to 'world-saving'.
Result: recognition as a Technology Pioneer at the World Economic Forum.